Letters from our President
An open letter to our Valued Customers, Dealers and Supporters
ididit has been manufacturing steering columns for over 27 years. We also love and understand hot rods, it is in our blood. We realize every day that lives are in our hands every time someone gets behind one of our columns. That is why we will never sacrifice quality for price. Before we came to the market in 1986, the only choice many hot rodder's had for a steering column was a junk yard GM column to "make" fit. Sometimes they were successful and sometimes their creations were downright dangerous. We knew there had to be a better way. So, after painstakingly analyzing the "Big 3's" columns, and figuring out everything we didn't like about them, Ken Callison, the founder of our company, came up with a design that was both safe and had "the look" hot rodder's wanted; and the aftermarket steering column was born. For years we were happy with making parts, buying others and building columns. We had a little competition through the years but competition is healthy, it keeps you creative and on your toes. Many years ago, Ken saw a trend he didn't like. More and more companies were getting their products made off shore. We were even approached by some of these foreign companies that promised cheap parts and big profits. We quickly declined as Ken knew these off shore parts were going to hurt this industry. They were going to cost our country jobs, and in most cases the quality of the parts were terrible. He spent two years on a mission to make sure that every single part found in all of our columns were made in the USA. This was all happening at a time when automakers were having massive layoffs. Because of this, we were able to find quality "second tier" suppliers that were hungry for our business and made the items that our previous suppliers couldn't guarantee were made in the USA. In most cases, we found that the increased cost of being made in the USA was not significant; our customers are willing to pay for a quality part for their hot rod. Many of you have probably heard somebody with a horror story or two about the cheap, off shore column they bought that catastrophically failed. The market was flooded with them a few years ago. They were sold under many different names, but all had the same marketing angle; they were cheap and with a bad economy why spend the extra money on an ididit column? Safety and quality, that's why!
We are proud to share an independent study done by the LVVTA (Low Volume Vehicle Technical Association) out of New Zealand. Our steering column was the first to meet the strict safety standards set by this group. Additionally, New Zealand has actually banned some other columns that are currently being sold in the United States.
Jane Callison President